Optus Business is providing the WiFi solution, in partnership with Aruba and SkyFii, to implement the rollout and manage the service for Scentre Group.
The national rollout follows two successful pilots in October 2014 at the newly redeveloped Westfield Miranda, NSW and Westfield Garden City, QLD. The free service attracted almost 3,000 sessions on average per day at each centre, and lengthened the average stay in-centre with shoppers who used the service staying 12% longer than those who did not.
Statement by Scentre Group CEO, Peter Allen...
“We are focused on creating the best customer experiences within our shopping centres with digital connectivity a key priority. This new service is another example of where we are investing to improve the customer experience through innovation”.
“Working with such a reputable technology provider as Optus will provide benefits for our shoppers and our business. With over 500 million visits to Westfield shopping centres in 2014, we believe that this service will meet the growing shopper demands for data as they increasingly use their smartphones to inform their shopping trip and connect socially. This service will strengthen the appeal of our assets with our local communities” he said Scentre Group CEO, Peter Allen.
Source available from: https://media.optus.com.au/media-releases/2015/scentre-group-and-optus-partner-to-rollout-australias-largest-shopping-centre-wifi-network/
26 February 2015,